Media Release: Help our friends at The Red Cross Australia with their recent plea for help!
EMBARGOED Monday 8 October, 2012
A local family whose son Max needs blood transfusions to survive a battle with Leukaemia is urging locals to roll up their sleeves and donate blood this October.
Five year old Max Robb was diagnosed with Lymphoblastic Leukaemia, and requires many blood transfusions as part of his life-saving treatment.
Friends, family and local business and schools are urged to donate on behalf of Max to raise awareness about the critical role of blood donations to treat Leukaemia patients.
Max’s mother Kristy Robb says her son has shown amazing courage so far.
She is urging locals to give blood so that lives – like that of Max’s – can continue to be saved.
Australian Red Cross Blood Service spokeswoman Teresa Atkins said that blood was vital to the treatment of cancer patients like Max.
“A vital component of blood, platelets, is used to prevent life-threatening bleeding in cancer patients and they need a lot of them to help them through chemotherapy.”
“It takes blood donations from up to four people to make one dose of life-saving platelets and stocks can drop to critical levels quickly.”
Miss Atkins said that more than 34% of all donated blood goes to cancer patients and there are thousands Leukaemia patients who rely of regular blood donations all year round for life saving treatments.
“Donating is very easy; it only takes an hour of your time including free drinks and food, and every donation helps save three lives.”
“Many families are affected by blood cancer, and donating blood is a great way to help them.”
To donate, ring 13 14 95 or visit donateblood.com.au
PHOTO OPPORTUNITY
Port Macquarie Donor Centre – Monday 8 October 2012
Friends and family will donate to show their support for Max
11.30am
For images or further information please contact:
Teresa Atkins, Australian Red Cross Blood Service: 0400 449 479